So far, someone from MAXON will gladly chime in to explain some aspect of the subscription plan. They will also chime in to defend the position that Prime MSA holders can get a Studio R21 license via their last MSA purchase for about 1/3 of what Studio users have to pay ($250 vs. $720). Their defense though again gravitates towards subscriptions: "that is why Studio users can get two years of subscriptions for a 20% discount". But what took literally a ton of emails to sort out was that if you should ever take that offer in the future, they will deactivate your perpetual licenses - in essence locking you into subscriptions. They were very shady in divulging that information and it took some robust dialogue and painfully direct questions to get them to finally answer it.
Now, where MAXON is COMPLETELY silent is defending why we should accept a 50% increase in renewing their annual perpetual license over what they paid for via the MSA program. Not one word of explanation or spin as to how this is in our best interests. Maybe they can say "well we canceled the MSA program" and that is the price of an upgrade without the MSA program. So we really didn't raise prices, we just cancelled a program.
But then defend this: WHY DID YOU CANCEL THE MSA PROGRAM?
Well, there is no defense. The MSA program was cancelled because they want people dependent on paying annual subscriptions for the simple reason that a companies "appearance" of value increases with a re-occurring revenue stream. It is a great selling point during quarterly earnings reports to say that subscription revenue growth is increasing and makes up a large portion of their total revenue. So in Nemetsheck's and MAXON's eyes, their thinking is "hey, we will make the annual cost of a subscription the same as the old MSA price so users will eagerly switch over of a subscription model. While it won't increase revenue (this year), changing the source of that revenue to re-occurring revenue is a great message to our shareholders."
So again, the benefit is all MAXON and there is no way anyone from MAXON can defend this position on a community forum in any way that users will accept. Shareholders love it, but we don't because it provides us no value -- so why defend it. They tried to put lipstick on this pig by selling it as "3D for the whole world". No. It is "higher stock price for Nemetschek" and don't ever forget that.
Again, the only thing they will listen to is a drop in revenue beyond what they forecasted. Right now, we are all exercising our last MSA purchases. The true test will come with what we do with R22. Do we convert to subscription? Do we pay the higher perpetual costs? Do we go somewhere else? That is why R22 will be a critical for both MAXON and for us as well.
And don't think for a second that subscription prices will remain the same over time. Trust me, once they have coerced a large portion of their user base to subscriptions, those prices will rise. Maybe not in huge jumps, but they will steadily go up. And now you are really stuck. There are no alternatives but to pay at that point.
While I love the fact that we have this great participation from Mr. McGarvan in this discussion, our complaints will make no difference and will generate no discussion from MAXON.
Sitting on our wallets is the only voice we have.